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윤정아 ( Yoon Jung-A ) - 부산대학교 간호대학 간호학과
이해정 ( Lee Hae-Jung ) - 부산대학교 간호대학
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Abstract
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Purpose : The purpose of the study was to identify the relationship among internal marketing, job stress,
organizational commitment, and turnover intention in nursing organizations in Korea.
Methods : One hundred eighty
six nurses recruited from 6 general hospitals in South Korea. The data were collected by self-reporting
questionnaires and analysed by the SPSS WIN 11.0 program using descriptive statistics, Pearson’s correlation
coefficients and stepwise multiple regression.
Results : Nurses participated in the study reported medium levels of
perceived internal marketing, job stress, organizational commitment, and turnover intention. Perceived internal
marketing had significant negative correlation with job stress and turnover intention and significant positive
correlation with organizational commitment. Employee’s management philosophy was a significant predictor of job
stress along with characteristics of hospital, and nurse’s educational level (R2= .18). Working environment was a
significant predictor of organizational commitment along with monthly income and job stress (R2= .31).
Promotional strategies and communication style in the organization were significant predictors of turnover intention
along with organizational commitment and job stress (R2= .31).
Conclusion : This study suggest that future intervention study enhancing internal marketing would lead the positive changes in job stress, organizational commitment, and turnover intention.
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KeyWords
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마케팅, 간호사, 스트레스, 조직몰입, 이직의도
Marketing of health services, Nurses, Stress, Personnel loyalty, Personnel turnover
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원문 및 링크아웃 정보
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등재저널 정보
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